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#35Chapter 06 — Deal Intelligence: Strategy, Negotiation & Pipeline Mastery
I'm preparing for a complex enterprise deal and need to map the buying committee. Build a Stakeholder Intelligence Canvas from the data below. **Deal context:** - What we sell: [your product/service] - Deal size: [approximate value] - Sales stage: [discovery / evaluation / negotiation / final decision] **Data sources (paste below):** - Call transcripts or notes: [paste relevant excerpts] - Email threads: [paste — pay attention to who's cc'd, who replies, who stays silent] - Org chart or LinkedIn profiles: [paste or describe what you know about reporting lines] - Champion intel: [what your champion has told you about internal dynamics] **For each stakeholder identified, produce:** 1. **Name and role** — title and function in this deal 2. **Stakeholder type** — Decision Maker / Champion / Influencer / Blocker / End User 3. **Current stance** — Advocate / Neutral / Skeptical / Hostile / Unknown (with evidence for your assessment) 4. **Hypothesized motivation** — what they likely care about most. **Mark every motivation as [HYPOTHESIS — validate in conversation]** 5. **Decision authority** — Veto / Vote / Influence Only / None 6. **Engagement strategy** — how to approach this person specifically, what message resonates, what to avoid 7. **Risk flags** — anything in the data that suggests this person could block or delay the deal Also flag: - **Ghost stakeholders:** Names that appear in cc fields or are mentioned but have never spoken. These could be silent evaluators or irrelevant cc's — I need to investigate. - **Missing roles:** Based on this deal size and company type, which stakeholder roles would you expect to be involved but aren't represented in the data? Who am I probably missing? Be direct about gaps in the data. If the evidence is thin for a stakeholder, say so.

Claude for Sales
These prompts are excerpts from the book. Get the full collection with explanations and use cases.