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#35Chapter 06 — Deal Intelligence: Strategy, Negotiation & Pipeline Mastery
I'm preparing for a complex enterprise deal and need to map the buying committee. Build a Stakeholder Intelligence Canvas from the data below.

**Deal context:**
- What we sell: [your product/service]
- Deal size: [approximate value]
- Sales stage: [discovery / evaluation / negotiation / final decision]

**Data sources (paste below):**
- Call transcripts or notes: [paste relevant excerpts]
- Email threads: [paste — pay attention to who's cc'd, who replies, who stays silent]
- Org chart or LinkedIn profiles: [paste or describe what you know about reporting lines]
- Champion intel: [what your champion has told you about internal dynamics]

**For each stakeholder identified, produce:**

1. **Name and role** — title and function in this deal
2. **Stakeholder type** — Decision Maker / Champion / Influencer / Blocker / End User
3. **Current stance** — Advocate / Neutral / Skeptical / Hostile / Unknown (with evidence for your assessment)
4. **Hypothesized motivation** — what they likely care about most. **Mark every motivation as [HYPOTHESIS — validate in conversation]**
5. **Decision authority** — Veto / Vote / Influence Only / None
6. **Engagement strategy** — how to approach this person specifically, what message resonates, what to avoid
7. **Risk flags** — anything in the data that suggests this person could block or delay the deal

Also flag:
- **Ghost stakeholders:** Names that appear in cc fields or are mentioned but have never spoken. These could be silent evaluators or irrelevant cc's — I need to investigate.
- **Missing roles:** Based on this deal size and company type, which stakeholder roles would you expect to be involved but aren't represented in the data? Who am I probably missing?

Be direct about gaps in the data. If the evidence is thin for a stakeholder, say so.
Claude for Sales
Claude for Sales

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