C4B Practice
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#87Chapter 08 — Playbooks by Role
Research this prospect and draft a personalized outreach email:

**Prospect:** [Name, role, company]
**What I know:** [Paste LinkedIn summary, recent posts, company news, anything you've found]
**What we sell:** [One sentence — your value proposition]
**Similar client result:** [One example — "We helped [company] achieve [outcome] in [timeframe]"]

Step 1: Based on what I've provided, identify their likely top 3 priorities and the biggest challenge they're probably facing right now.

Step 2: Draft a cold email under 100 words. Rules:
- First sentence about THEM, not us
- Reference something specific from the information I provided
- End with a low-friction ask
- PS with the similar client result
- No "I hope this finds you well," no "I noticed your company is growing," no filler
- Tone: One professional to another. Direct. Respectful. Human.

Use only the information I provided for personalization. Do NOT invent facts about this prospect or their company.
Claude for Business
Claude for Business

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