C4B Practice
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#82Chapter 08 — Playbooks by Role
I need to draft an internal communication about a sensitive topic.

**Situation:** [Describe what happened or what's changing — e.g., restructuring, policy change, leadership departure]
**Who will read this:** [Audience — all employees, affected team, managers only]
**What they're probably feeling:** [Anxiety, confusion, anger, uncertainty — be honest]
**Key facts they need:** [Timeline, impact on them, what changes, what stays the same]
**What we're doing to support them:** [Concrete actions — severance, transition support, open Q&A sessions]
**What we need from them:** [Specific ask — patience, feedback, questions to HR]

Write this email with:
- An opening that acknowledges the difficulty honestly. No corporate euphemisms. No "exciting changes."
- Facts presented clearly and completely. No information gaps that breed rumors.
- Empathy that's genuine, not performed. Acknowledge what they're losing, not just what they're gaining.
- Concrete next steps with dates. "We'll share more soon" is not acceptable — give a date.
- A closing that invites questions and means it.

Tone: Empathetic, honest, respectful. If this is bad news, it should sound like bad news delivered by someone who cares — not like bad news dressed up as an opportunity.
Claude for Business
Claude for Business

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