I'm responding to a client request. Here's the context:

**Client:** [Company name, size, industry]
**Their problem:** [What they told you they need, in their words]
**The real problem:** [What you think they actually need, based on your expertise]
**My approach:** [How you'd solve it — 3-5 bullet points]
**Relevant experience:** [2-3 similar projects you've completed, with outcomes]
**Budget range:** [If discussed]
**Timeline:** [Proposed duration]

Draft a proposal with:
1. Executive summary — Mirror their language for the problem. Show you heard them. Then reframe it with your diagnosis.
2. Approach — What you'll do, in what order, and why this sequence matters.
3. Deliverables — Concrete list of what they'll receive, with format and timing.
4. Your qualifications — Not a resume. Two relevant case studies that demonstrate you've solved this type of problem before.
5. Investment — Frame the cost in terms of the value they'll receive, not just the hours you'll work.
6. Next steps — What happens if they say yes.

Write in my voice: [describe your writing style in one sentence — e.g., "direct, no consulting jargon, occasionally dry humor"]. This should read like a letter from a trusted advisor, not a corporate capability deck.