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#77Chapter 08 — Playbooks by Role
I've collected recent content from our top 3 competitors. Analyze it and tell me what we can learn. **Competitor A — [Name]:** [Paste 3-5 recent posts, articles, or campaigns] **Competitor B — [Name]:** [Paste 3-5 recent posts, articles, or campaigns] **Competitor C — [Name]:** [Paste 3-5 recent posts, articles, or campaigns] **Our recent content:** [Paste 3-5 of your own for comparison] Analyze: 1. Themes — What topics is each competitor focusing on? What are they ignoring? 2. Tone — How does each competitor's voice compare to ours? 3. Gaps — What topics or angles does NO competitor cover that our audience cares about? 4. Threats — Where is a competitor doing something better than us? 5. Recommendations — Three specific content plays we should make in the next 30 days based on this analysis. Be direct. If a competitor is doing something better, say so. No false reassurance.

Claude for Business
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