C4B Practice
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#24Chapter 03 — Claude for Marketing & Content
I'm writing a blog post targeting the keyword "[your keyword]."

**Context:**
- Search intent: [informational / commercial / comparison / how-to]
- Target audience: [who they are, what they already know, what they need]
- Our angle: [what makes our take different — our experience, our data, our methodology]
- Competitor content: [optional — "The top 3 results for this keyword are: [brief description of each]"]

Create a content brief with:
1. **Title** — Include the keyword naturally. Make it specific enough to click on, not generic.
2. **Meta description** — Under 155 characters. Include the keyword. Make it a reason to click, not a summary.
3. **H2 subheadings** (6-8) — Each should be a question or promise that makes the reader want to keep scrolling.
4. **Key points per section** — 3-4 bullet points per H2 describing what to cover.
5. **Recommended word count** — Based on the depth of the topic and the intent.
6. **Internal linking opportunities** — Suggest 3-5 topics we might have existing content about that could link to/from this article.
7. **Content differentiation** — One paragraph explaining how this article should differ from what's already ranking. What angle are the competitors NOT taking?
Claude for Business
Claude for Business

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