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#23Chapter 03 — Claude for Marketing & Content
**Create a Brand Voice File** I want to build a comprehensive brand voice file for my Claude Projects. Help me create one by interviewing me. Ask me the following questions one at a time (wait for my answer before moving to the next): 1. If your brand were a person at a dinner party, how would they talk? Who would they remind you of? (A specific public figure, a fictional character, a type of person) 2. Show me 3 pieces of content you've written that sound EXACTLY like your brand at its best. (I'll paste them) 3. What words or phrases does your brand NEVER use? What makes you cringe when you see it in your content? 4. Who is your primary reader? Describe them in a sentence — their role, their biggest frustration, and what they need from you. 5. Show me a piece of content from a competitor or another brand that sounds like what you DON'T want to sound like. After I answer all five, compile a brand voice file with these sections: - **Tone Spectrum:** 2-3 sentences using the "we sound like X, not Y" format - **DO list:** 7 specific writing rules based on the patterns in my samples - **DON'T list:** 7 specific anti-patterns based on my cringes and the competitor example - **Gold Standard Samples:** My 3 pieces, with annotations highlighting the key voice patterns - **Audience Persona:** A 5-sentence portrait of my primary reader - **Platform Modifiers:** How this voice should adjust for LinkedIn, email, and Twitter/X

Claude for Business
These prompts are excerpts from the book. Get the full collection with explanations and use cases.