Question 1 of 10 Chapter 4 Advanced
Full Sequence System Design You're the new VP of Sales at a company with 15 SDRs. Currently, each rep writes their own emails with no shared sequences, no persona targeting, and no signal-based branching. Open rates average 25% and reply rates average 1.5%. Design a Claude-powered sequence system.
A. Let each rep build their own sequences with Claude B. Phase 1: Sequence Foundation — Build a Claude Project with: product value propositions by persona, competitive positioning brief, 10 best-performing emails from top reps (few-shot voice references), and the Negative Prompt ruleset (anti-AI-pattern guardrails). Phase 2: Persona Sequences — Create 3-4 persona variants using the Persona-Sequence Matrix: enterprise executive, mid-market manager, SMB founder, and technical evaluator. Each gets a full 5-touch sequence with tailored tone, timing, value type, and social proof. Phase 3: Signal-Based Branches — For each persona, build three branch variants (opened/no reply, clicked, no engagement) for Emails 3-4, so the sequence adapts to behavior. Phase 4: Breakup + Re-Engagement — Standardize the breakup email format and build a 3-touch re-engagement cadence triggered by company signals. Phase 5: Quality Gate — The Spam Detector Test before any email ships: read it as a prospect. If it smells like AI, rewrite. Phase 6: Performance Loop — Monthly analysis of open/reply/conversion by persona, branch, and touch, with Claude identifying which elements to iterate. C. Buy a sales engagement platform that auto-generates emails D. Focus only on subject line optimization