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#33Chapter 05 — The Objection Handling Masterclass: Turn "No" Into "Tell Me More"
I want to prevent our most common objections instead of just handling them better. Analyze our sales conversation flow and help me build proactive framing.

**Our typical sales process:**
1. Discovery call: [What we cover, what we ask, how long]
2. Demo/presentation: [What we show, who attends]
3. Proposal: [When it's sent, what it includes]
4. Negotiation/close: [Typical dynamics]

**Our top 3 objections (and when they typically arise):**
1. [Objection] — usually comes up during [stage]
2. [Objection] — usually comes up during [stage]
3. [Objection] — usually comes up during [stage]

For each objection:
1. Why does it arise at that specific stage? What's missing from the conversation BEFORE that point?
2. Write a **preemptive frame** — language I can use earlier in the process to address the underlying concern before it becomes an objection. Format: "Companies in your space typically ask about [X], so let me address that upfront..."
3. Where exactly in the process should this frame be deployed for maximum impact?
4. What's the risk of preemptive framing? (Sometimes addressing a concern the prospect hasn't raised yet can plant a seed of doubt.)
Claude for Sales
Claude for Sales

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