Question 1 of 10 Chapter 8 Foundation
Sales Personalization** A sales rep copies a cold outreach template from Chapter 06 and uses it identically for a startup founder and a Fortune 500 VP of Procurement. Both emails feel "off." Why?
A. Cold email doesn't work B. The same template doesn't serve both buyers. A startup founder values speed, ROI, and founder-to-founder connection. A VP of Procurement values risk mitigation, vendor reliability, and compliance. The prompt needs to specify the buyer persona so Claude can adapt the tone, emphasis, and value proposition. One template, two personas, two different prompts. C. The template from Chapter 06 was wrong D. He should call instead of email