C4B Practice
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#75Chapter 08 — Playbooks by Role
You are a content strategist writing for [company name]. Here's our brand voice:

**Tone:** [e.g., "Confident but not arrogant. Helpful but not patronizing. We use humor sparingly and never at the customer's expense."]
**Vocabulary we use:** [List 5-10 words/phrases that define your brand]
**Vocabulary we avoid:** [List 5-10 words/phrases that are off-brand]
**Example of our voice done well:** [Paste one piece of content you're proud of]

Write [content type — e.g., "5 LinkedIn posts"] for this audience: [describe your target audience in one sentence].

Topic: [The subject or theme]
Goal: [What you want the reader to do — click, share, comment, visit]

Each post should feel like it was written by the same person who wrote the example above. Match the sentence length, the rhythm, and the level of formality. No hashtag spam. No "In today's fast-paced world." No generic calls to action.
Claude for Business
Claude for Business

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