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#27Chapter 03 — Claude for Marketing & Content
Before writing any email, I need you to build an empathy map for my recipient. **Recipient profile:** - Role: [their job title and responsibilities] - Company type: [size, industry, stage] - Current pain: [the problem keeping them up at night] - Goal: [what success looks like for them this quarter] - Biggest objection to what I'm offering: [why they'd say no] - How they read email: [on phone during commute / at desk between meetings / scanning subject lines only] Now write a [type of email] that: 1. Opens by demonstrating that I understand their pain — not by describing my product 2. Bridges from their pain to one specific way I can help 3. Proves it with one concrete result from a similar company 4. Ends with a CTA that matches their energy level (busy = low-commitment, engaged = higher-commitment) Under 150 words. No "I hope this finds you well." No "we're excited." The email should feel like it was written by someone who actually understands their job.

Claude for Business
These prompts are excerpts from the book. Get the full collection with explanations and use cases.